How it works
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Compiled from a Q&A session with you, a design brief clarifies what needs to be done, keeps the project on track, and saves time for everyone involved.
Time is spent reviewing the brief and asking followup questions before beginning more thorough research and brainstorming. Taken into account are your competitors market trends, product or service differentiators, the history of the business, the future, the current brand, and brand aspirations.
Using a pencil and paper helps generate a strong set of possible directions. The point is to explore as many directions as possible before narrowing it down to two or three of the strongest ideas.
Those effective ideas are then developed into digital format that can be printed or sent for presentation.
Each design is shown in the context using digital mock-ups (i.e., in situations where the design will be used upon project completion — on a phone app, clothing etc. Then it's over to you to consider the designs and prepare feedback based upon how the ideas fulfil the brief.
This involves finalising an option or making revisions until exactly the right direction is reached. The aim is to create design that works for you, and for times to come, so there's always flexibility here.